The organizers of Spain's top fashion show to be held this September in Madrid are hoping to set a new precedent in the fashion world. Under pressure from the Madrid regional government, medical associations and women's advocacy groups, the association is selecting fuller-figured models (think Cindy Crawford) to serve as role models for weight-obsessed young women who are prone to starving themselves thin. Concha Guerra, Madrid's deputy finance minister, said that fashion shows "are mirrors for many young women". The association wants models who project "an image of beauty and health" and is using body mass index as a factor in their decision making. Models with a BMI of 18 or less will be, and already have been, rejected. Given that the fashion industry is currently hot for bone-thin models such as Kate Moss, to me this is clearly a refreshing and bold move! The fashion show in Madrid is not as prestigious as the Paris and Milan shows, but it is not unimportant, so there may be a good chance that designers and show organizers, as well as young women around the world, will take notice of the message Pasarela Cibeles wants to project.
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